GlobeSt. Real Estate Forum recently recognized Tiffanie Farr’s remarkable talents and career accomplishments as a winner of its 2022 Women of Influence award. This award seeks to shine a light on the individuals that have personally impacted the commercial real estate market and significantly driven the industry to new heights via their outstanding successes.
Although her official title is COO at Hanley Investment Group Real Estate Advisors, Tiffanie Farr is unofficially known as the company’s change manager and efficiency expert. This is due to the fact that she has taken on the challenge of building teamwork and collaboration at the firm through open, shared databases and systems, procedures and reporting mechanisms that communicate with each other. Farr joined Hanley Investment Group in early April 2020 and got to work immediately managing operations while employees were working from home due to COVID-19. Over the next 12 months, Farr developed and implemented solution-based technologies and systems that allowed the firm to operate more efficiently and increase its capabilities and performance. As a result, Hanley Investment Group closed 2020 with a record number of retail investment sales and with Farr’s help, it closed 221 transactions valued at $1.1 billion in 27 different states. Farr is now heading up the development of Hanley Investment Group’s new website, which will improve search engine optimization, key performance indicators tracking and the user experience.